The Prism

Why you need a CRM system to help managing your interactions with customers and potential clients

Black Friday and Cyber Monday can feel like an all-out, zero-sum battle where the only way to win is to slash your prices deeper than your competitors. We're here to tell you to stop stressing about the race to the bottom. There are plenty of ways you can capitalize on Black Friday and Cyber Week sales without devaluing your product or setting new deep-discount expectations for consumers. We’ve got 7 strategic moves for direct-to-consumer (DTC) brands to stand out, sell smart

Your brand persona is the heart and soul of your business — But how do you create a persona that truly resonates?